In about 2 months’ time, Jake Paul is set for his second bout to be streamed on Netflix. ‘A big cultural event’ they are calling it, as Gervonta Davis makes his way to the other side. If that says anything, the YouTuber-turned-boxer is right on his path to a global appeal, and possibly luring in Gen Alpha– something he has long been focused on. What it also does is give a perspective on his decision to bring in big-name attorney Alex Spiro.

The Paul vs Mike Tyson frenzy did not just summon an average of 108 million viewers, but also set fight-fixing rumors ablaze. That wasn’t a first for the 28-year-old, and neither was it the last. But it sure sparked a response. After his public relations outlet, MVP –led by him and Nakisa Bidarian — initially issued a statement denying the claims, Paul

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