Lancôme keeps forging the future of skin care, with its sights now firmly set on longevity — the science of health-span, rather than age-span.

“We consider longevity across all ages,” said Françoise Lehmann, the L’Oréal -owned brand’s global president for 12 years, before stepping down in July.

Lancôme ’s longevity adventure is unfurling, most recently with Absolue PDRN, which is said to augment a cell’s longevity mechanism to extend the skin’s youth. It is encapsulated in the Absolue Longevity Cream.

“How is longevity fashioning Lancôme ’s strategy in skin care? It is very holistic,” said Lehmann. “It’s a new paradigm for beauty.”

She foresees longevity becoming a lifestyle. Some people will want the best of both worlds — antiaging, skin care’s traditional focus since the 1920

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