By Che Pan and Brenda Goh

BEIJING (Reuters) – Hundreds of people lined up at Apple’s flagship store in Beijing on the launch day of the iPhone 17 on Friday in a sign that sales of the series are off to a promising start in the world’s second largest economy.

Among the roughly 300 people that arrived in the morning at Apple’s store in downtown Sanlitun to pick up phones ordered online was Shuke Wang, 35, who said he purchased the Pro Max model, priced from 9,999 yuan ($1,406) in China and pegged by analysts to be the best selling model in the 17 series.

“I really like the 17 series’ redesign, and I think the orange-coloured one looks good, but too flashy. The Air Model looks good too, but the Pro Max gives longer battery life,” he said.

Apple says the base model iPhone 17 has a brighter

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