Eddy Patino holds a sign and waves a US flag at a demonstration in response to the suspension of Jimmy Kimmel's late-night show outside of The Walt Disney Studios on Thursday, in Burbank, California. Jae C. Hong/AP New York —

Late last year, ABC News spent $16 million to settle a defamation lawsuit with President Trump. At the time, you could squint and see the business sense of it: Just pay up, say you’re sorry and this will all blow over.

It’s not blowing over. And it won’t.

Across Corporate America, companies are learning the hard way that giving Trump what he wants won’t appease him — it will only stoke his appetite. (It seems some folks have forgotten the sage wisdom underpinning Laura Joffe Numeroff’s 1985 classic “If You Give a Mouse a Cookie.” Spoiler alert: The mouse has

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