The former Hollywood Casino, just north of the State Capitol in Baton Rouge, moved onto land in 2023 as part of an $85 million overhaul. Rebranded as The Queen, the casino had more space for slots and table games, new dining and entertainment options and a shorter walk from the parking lot to the gambling floor.

The move paid off for Bally’s, The Queen’s parent company. In July, the casino brought in $8.1 million in winnings and had over 122,000 visitors, capturing more than one-third of the $22.2 million Baton Rouge casino market that month.

The Queen is not alone. Across the state, casinos from Bossier City to Baton Rouge, as well as Caesars in New Orleans, are upgrading, expanding and adding new amenities — and seeing big returns in the process.

For the first seven months of the year

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