NEED TO KNOW
Aldi’s viral Big Bag giveaway of 1,000 totes sold out nationwide in just 13 minutes
Shoppers were frustrated by the limited supply of bags and the disorganized rollout, which sparked social media criticism
Aldi hinted at possible future restocks, reminding fans that savings apply with any bag
Aldi is responding to the near-immediate sell-out of its viral shopping bag.
On Tuesday, Sept. 16, at 9 am Central Time, the grocery store released 1,000 units of its limited-edition Big Bag tote bags for free. The bags, a rectangular shape sized at 5.5 square feet, sold out within 13 minutes, with thousands of shoppers receiving the “sold out” notification as they stood in the digital waiting line or while they were checking out with the bag in their carts.
“We know ALDI shoppers l