“It’s almost surreal to think it’s been 10 years,” makeup artist and mogul Dame Pat McGrath muses when we speak on the cusp of the milestone anniversary of her eponymous beauty brand, Pat McGrath Labs.

“Passing on the secrets of backstage has always been my goal,” she continues. “When we launched the brand in Paris 10 years ago, it was a drop—a limited edition that when it was gone, it was gone. I didn’t at that moment anticipate how the brand would build and grow, but we have been on a forward trajectory ever since.”

She is, of course, describing the moment during the spring/summer 2016 shows when she pretty much shut down the Tuileries Garden in Paris with the disruptive launch of Gold 001—a gold eyeshadow pigment that delivered metallic magic in a single swipe.

I should know, I was t

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