Anthony Edwards revived the sneaker rivalry in the NBA with the release of ‘AE1’. The commercials didn’t mask anything. He announced himself on a billboard, a new face of the league. What it also did was paint a target on his back. Following Jayson Tatum’s championship conquest, Jordan Brand released an advert seemingly covering up his orange billboard.

A year later, Shai Gilgeous-Alexander made a statement with Converse. After beating Edwards in the WCF, they came out with a commercial starring a literal ant. However, Anthony Edwards isn’t affected by such shots. He doesn’t mind having a target on his back, but he just made one request of his competitors.

“I mean, I don’t really care about what people say about me. That doesn’t bother me. I’mma sleep well at night, right? But just don’

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