It’s not just streaming services ratcheting up the number of ads you’re watching. It’s now your kitchen appliances, too.

Samsung will begin displaying advertisements and promotions on the screens of its Family Hub refrigerators in the U.S., the company confirmed to Fortune .

“Samsung is committed to innovation and enhancing every day value for our home appliance customers,” a spokesperson told Fortune in a statement. “As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market.”

The Family Hub refrigerator—which will set back buyers at least $1,799 —is a smart appliance featuring a touchscreen display with applications for household

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