Dana White has long been a pivotal figure in combat sports, driving the global rise of MMA through the UFC. But it wasn’t always that way as boxing once dominated the landscape, especially in the early days of the UFC. White, however, saw the cracks forming in boxing and believed its decline could pave the way for MMA’s growth. In an interview with Grant Cardone, he broke down his perspective on how the sport lost its grip.
Reflecting back two years ago on the state of boxing in 1989, White said, “Boxing was huge. Boxing was as big as it had ever been in the late 80s and early 90s.” But he also noted, “I saw it started to fall apart at the amateur level… All the big amateur box-offs were on NBC. NBC had just gotten rid of them… The last guy to fight on NBC was Floyd Mayweather.” At th