Apple CEO Tim Cook ratcheted up prices for the new iPhone series launched on Friday, but he says it’s not because of tariffs.

The base iPhone 17 saw a $100 price increase, though it comes with at least 128 GB more storage.

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“There’s no increase for tariffs in the prices to be totally clear,” Cook told CNBC’s Jim Cramer. Cook later called the new series of iPhones a “huge leap.”

Industry analysts expected Apple to increase the price of new iPhones because of President Donald Trump’s tariffs. But Apple, which had

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