Last night, H&M kicked off London Fashion Week, showing three collections at once Despite the showing of a ton of new clothes — and having celebrities including Emily Ratajkowski, Gabbriette, and Little Simz sit front row — everyone was talking about the stacked runway lineup, which included Alex Consani, Paloma Elsesser, Amelia Gray Hamlin, Iris Law, Romeo Beckham, and Lila Moss.

From left: Paloma Elsesser Photo: Madison Voelkel/BFA.com Alex Consani Photo: Madison Voelkel/BFA.com From top: Paloma Elsesser Photo: Madison Voelkel/BFA.com Alex Consani Photo: Madison Voelkel/BFA.com

Ann-Sofie Johansson, head designer and creative adviser of H&M, says this is just the beginning of an exciting year for the brand, which includes collaborations with Belgian designer Glenn Mar

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