MCLENNAN COUNTY, Texas (KXXV) — When Baylor University football takes the field at McLane Stadium, the excitement extends far beyond the game itself. Each home game generates between $875,000 and 1.4 million dollars in spending for local dining and retail businesses, creating a significant economic boost for the city of Waco.
You can watch the full story here: Baylor football games bring millions in economic impact to Waco businesses
The impact is particularly noticeable for businesses near the stadium. Sagrado Concina and Bar , which opened in February, experienced firsthand how unprepared they were for the football crowd.
"We never thought that being here, so close to the stadium, so close to Baylor that it would be a big impact to us," said Honorio Conchas, owner of Sagrado Bar a