The Asian Contents & Film Market (ACFM) is positioning itself for a major transformation as it marks its 20th anniversary alongside the Busan International Film Festival ‘s 30th milestone, according to market director Ellen YD Kim.

Speaking with Variety , Kim outlines an ambitious vision that extends far beyond ACFM’s traditional role as a film sales venue. “We are evolving beyond a mere transactional venue into a dynamic crossroads where creators, investors, and platforms converge to spark new opportunities reflecting Asia’s content landscape,” she says.

Rather than simply commemorating the anniversaries, Kim views this as “a pivotal moment to transform current challenges into opportunities based on two decades of achievements.” To that end, ACFM has introduced what she describes as

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