The new CEO of Victoria’s Secret is returning the brand to its “unapologetically sexy” roots.

Hillary Super, 53, who became CEO of the American lingerie brand in September 2024, told The Wall Street Journal that the company “got a bit watered down” under its previous leadership.

“At the time I took over, Victoria’s Secret was regarded as inappropriate and off-color and we had to correct those mistakes,” Super said.

The decision to tone down the brand’s seductiveness came after a 2020 New York Times report revealed a culture of misogyny and harassment against employees and models under the leadership of Leslie Wexner and Ed Razek.

In 2019, Stuart Burgdoerfer, the CFO of Victoria’s Secret parent company L Brands, announced that the annual VS fashion show would be canceled. The decision

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