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British beauty brand Rimmel has been stepping up its game in recent years, bringing out a host of modern makeup products to rival bigger name brands at budget-friendly prices. Their latest innovation is no exception either, with their Multi Tasker Jelly Crush lip and cheek stains giving viral heroes a run for their money.

You may have noticed that beauty brands are bringing out products that put the fun and creativity back into makeup, with playful textures, bold colours and innovation being the ultimate antidote to the ‘clean girl aesthetic’. As a beauty writer, I’ve seen a huge rise in things like twist-to-dispense packaging, peel-off lip stains and transforming face masks, with jelly blushes being another K-beauty inspired trend that social media has fallen i

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