Gen Z are turning to analogue timepieces

From City AM The Magazine ‘s Autumn edition, Gen Z are the first digital native generation but they’re turning to analogue timepieces over smartwatches

It’s ironic that the generation that grew up with a smartphone in their hand is ditching the smartwatch in favour of an analogue alternative. Last year Watchfinder, the Richemont-owned pre-owned retailer, commissioned a survey into Gen Z – those born between 1997 and 2012 – and their watch buying habits.

According to the survey, 41 per cent had bought a luxury watch in the past year. Other surveys have all come to similar conclusions. Deloitte found that 40 per cent had purchased a timepiece as a part of an investment portfolio, while in a YouGov poll for Chrono24, 20 per cent of people betwee

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