A new pilot program that would allow 10 digital billboards to be placed in parts of San Antonio began accepting applications on Monday.

City officials are still figuring out how to implement the program that drew detractors when the idea was first introduced in 2022.

San Antonio City Council approved the Digital Media and Arts pilot program on June 12, allowing 10 digital signs or billboards in eight specific districts across the city. Two of those will be set aside for the city, eight are available to private applicants on a first come, first serve basis.

Private applicants will have to pay a $100,000 fee to put up their billboard and share 10% of advertising revenue with the city. In addition, 20% of the billboard’s usage will be reserved for the city, allowing the display of publ

See Full Page