Restaurants are ramping up their value game , rolling out affordable bundles and promotions aimed at budget-conscious consumers, to compete with McDonald's.

McDonald's brought back its Extra Value Meals, offering customers eight meal bundles for breakfast, lunch and dinner, saving customers 15% than if they bought items separately.

The move is far from unsurprising. Mark Wasilefsky, head of restaurant and franchise finance at TD Bank, predicted that McDonald's strategy to double down on its value proposition to rejuvenate traffic among its cost-conscious customers would force its biggest rivals to follow suit with discounts of their own, especially during the mornings.

"The restaurant industry is responding to what is effectively a period of some of the lowest measures of consumer sent

See Full Page