Emma Chopova and Laura Lowena have emerged among the new guard of London fashion for turning their niche aesthetic into a growing business.

During a preview, the duo behind Chopova Lowena, winner of the 150,000 pound BFC/Vogue Designer Fashion Fund, said its three-year-old e-commerce is nearly as profitable as its wholesale business.

At the show, there was a clear sense of elevation. The venue was reimagined as a Chopova Lowena -branded American football field-side experience with mascots serving crisps and newly launched fragrances permeating the room.

Emo cheerleaders marched down the runway, donning Chopova Lowena pop culture-meets-Bulgarian folklore uniforms in the most luxurious treatments to date. One could tell how much effort the duo has gone into to elevate classic Chopova Lo

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