There’s a new buzzy fashion startup in town. Meet Phia, the shopping app founded by Bill Gates’ daughter Phoebe and her Stanford roommate-slash co-founder, Sophia Kianni.

Phia searches the web to help users compare the price of fashion items. It’s a mobile app and browser extension that’s essentially “Google flights for fashion,” as the company bills itself.

“As we think about what the future of fashion is going to be like five years ago now, it’s all going to be about making access a lot easier to things that people haven’t had access to before,” Gates told TechCrunch.

The app is one of the many fashion startups to arise in this era of artificial intelligence, seeking to bring more ease to the online e-commerce world.

Investors and consumers are loving this category so far. Even Phi

See Full Page