Contrary to a common assumption, the biggest name in a business doesn't have to be the industry's best investment opportunity.

Is your portfolio in need of a new growth holding? There are certainly plenty of good ones to choose from right now, including ride-hailing powerhouse Uber Technologies ( UBER 4.02% ) . If you're considering any new name at this time, however, Uber's rival Lyft ( LYFT 3.19% ) is arguably the better bet (if not your best) bet. Here's why.

Yes, the number-two name

It's admittedly a bit counterintuitive. Broadly speaking, the biggest name in any given business is also usually its best investment; there's a reason it became the market leader, after all. And to be fair, there's nothing wrong with holding a position in Uber here.

In terms of potenti

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