Taylor Swift announced her 12th studio album, "The Life of a Showgirl," will drop Oct. 3.
Taylor Swift announced her 12th studio album, "The Life of a Showgirl," will drop Oct. 3.

Taylor Swift's affinity for the number 13 will extend to an exclusive channel on SiriusXM.

The satellite provider will dedicate Taylor's Channel 13 to all-Swift, all the time, for the 13-day countdown to the Oct. 3 release of her "The Life of a Showgirl" album.

The specialty channel lands Saturday, Sept. 20 – 13 days until the new album drops – and will remain for car access and on the SiriusXM app through Oct. 19. A three-month free trial is available at siriusxm.com.

On Oct. 3, the channel will play the new album in its entirety every other hour beginning at midnight that day.

Swift's 12th studio album was recorded while she was on her record-shattering Eras Tour in 2024 and produced with Max Martin and Shellback in Sweden. The 12-track release – with songs titled "Elizabeth Taylor," "Wish List" and "Honey" among them – also features Sabrina Carpenter on the title track.

In addition to Swift's 19 years of recorded music, fans will hear live cuts, tracks from the vault and commentary from Swifties sharing their personal experiences with her music.

The satellite provider has a long relationship with Swift as Sirius Hits 1 was the first pop station in North America to play Swift’s music in June 2007.

This article originally appeared on USA TODAY: Taylor Swift lands her own SiriusXM channel to count down to 'Life of a Showgirl' release

Reporting by Melissa Ruggieri, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect