Samantha Busch, wife of NASCAR driver Kyle Busch, recently launched Instagram subscriptions with tiers reportedly going up to $20.99/month. Instagram introduced its subscription feature in 2022, allowing creators to offer exclusive posts, live streams, and Q&A access. Samantha has built an online following of nearly 500,000 Instagram followers, often centered on her family life, infertility journey, and philanthropy through the Bundle of Joy Fund.

While her work in fertility advocacy is well-documented, she became a Certified Fertility Coach in 2025, and her nonprofit has distributed more than $2 million in IVF grants. Some fans criticized monetizing personal conversations on infertility, arguing it places sensitive support behind a paywall. Similar backlash has hit other influencers usin

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