HONG KONG (Reuters) -Hong Kong’s Adrian Cheng, scion of one of the city’s richest families and who stepped down a year ago as CEO of major developer New World Development, launched a new firm on Sunday focusing on the digital space and emerging markets.

ALMAD Group will target digital assets and “transformative industries” across entertainment, sports, media, healthcare, commercial management and cultural tourism in markets including mainland China, ASEAN countries and the Middle East, according to Cheng’s announcement of the launch.

ALMAD Group also plans to globalise Cheng’s cultural brand “K11 by AC”, with its Anime IP business already expanding in mainland China and the Middle East.

“Our mission is clear: to build what the next generation needs and to shape a future economy filled w

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