Zuffa Boxing cleared its first test with elan. With over 70,000 spectators breaking Allegiant Stadium’s gate record and more than 41 million views live on Netflix, the promotion’s inaugural event proved a blockbuster. The event’s stupendous success potentially sets the blueprint for future mega showdowns. For a non-PPV show, Canelo Alvarez vs. Terence Crawford seems to have exceeded expectations. Two months ago, His Excellency Turki Alalshikh, whose Riyadh Season joined hands with TKO to establish Zuffa Boxing, set the stage: “ No More Pay-Per-View… The PPV model has damaged boxing, and we will no longer support it. We are with the fight fans. ”

Discussions about the September 13 event’s success highlighted an interesting comparison: PPV versus non-PPV. And when one talks about pay-per-

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