Indian Prime Minister Narendra Modi in a public address on Sunday asked citizens to stop using foreign-made products and instead use local ones, pushing for a self-reliant campaign when trade ties with the United States have soured.

After US President Donald Trump imposed a 50% tariff on imported Indian goods, Modi has been urging use of "Swadeshi", or made-in-India goods. His supporters have started campaigns to boycott American brands including McDonald's, Pepsi and Apple, which are hugely popular in India.

"A lot of products we use daily are foreign made, we just don't know ... we will have to get rid of them," Modi said in an address to the nation ahead of Monday's implementation of widespread consumer tax cuts.

"We should buy products that are made in India," he added, without nami

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