Kross Pictures is making a strategic leap into India’s reality television space, unveiling a slate of four unscripted formats adapted from successful Korean originals, it was revealed at Busan’s Asian Contents & Film Market.

The Seoul-Los Angeles-Mumbai production house, which has operated in India since 2015, is pivoting from its established track record in scripted content to tap what executives see as surging demand for innovative reality programming across Indian streaming platforms.

“India is one of the most exciting and dynamic content markets in the world,” said Hyunwoo Thomas Kim, founder and CEO of Kross Pictures. “After a decade of collaborating with Indian storytellers, I truly believe these globally successful unscripted formats can find their most meaningful expression here

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