YIWU, China , Sept. 20, 2025 /PRNewswire/ -- Yiwugo.com , the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Data from Yiwugo shows that the "toys" category has topped the platform's "Popular Market Categories" ranking over the past two months. Similarly, the keyword "action figures" has consistently led Yiwugo's search trends during this period — a clear sign of strong wholesale demand, particularly for IP-based figurines and toys. In the East Expansion Area of Yiwu International Trade City, a growing number of stores specializing in premium IP-licensed toys have emerged in the last two years. Their Yiwugo storefronts are seeing heavy traffic and delivering impressive sales conversions.

Chen Huijun and her husband have bee

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