KEY TAKEAWAYS

Sen. Mike Lee rebranded as @BasedMikeLee in July 2022 to connect better.

Lee's social media presence grew, gaining 610,000 followers and mixed reactions.

Critics argue Lee's online focus detracts from legislative duties; supporters praise accessibility.

SALT LAKE CITY — Utah Sen. Mike Lee walked off the convention stage in Florida after his speech condemning "wokeism" and the COVID-19 lockdowns. Lee, the constitutional lawyer who had just published a book defending the institution of the U.S. Supreme Court, was about to undergo a rebrand.

It was July 2022, and Lee found himself in the middle of a general election showdown with independent candidate Evan McMullin. Lee's track record as one of the most conservative senators in America was being put to the test, and he want

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