In what the companies are calling a first of its kind deal, Netflix and beverage giant AB InBev say they have inked a global marketing partnership, one that will make its beer brands title sponsors of Netflix programming and live events, while bringing Netflix IP to live activations and packaging around the world.

The deal will see AB InBev brands, which include Budweiser, Stella Artois and Corona, become title sponsors of Netflix shows in markets around the globe, and see them launch co-branded campaigns around Netflix live events like boxing matches, the NFL Christmas Day games, and the upcoming Women’s World Cup.

In what the companies are calling a first of its kind deal, Netflix and beverage giant AB InBev say they have inked a global marketing partnership, one that will make its

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