Saracens are aiming to “pique” their football neighbours Arsenal and Tottenham Hotspur by rebranding themselves as “the original club of north London” ahead of the new rugby union season.

In a bid to create fresh interest and fill their StoneX Stadium, which has been running at 85 per cent of its 10,000 capacity, Saracens will put their punchy new slogan on billboards and public transport around the capital, with a social-media advertisement featuring a north London rugby fan named Loraine having her arm tattooed with the club’s star-and-crescent logo.

The i Paper understands Saracens considered changing their name to include “north London” but rejected it.

But they are leaning into their location and history to actively trade on the club having been founded in 1876, whereas Tottenham

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