Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data.

Executives credited its rise to the top, which included surpassing Modelo Especial, in large part because of its heavily capitalizing on the sports industry's biggest events.

Anheuser-Busch Chief Commercial Officer Kyle Norrington told FOX Business that the beer, one of a slew of brands under the Anheuser-Busch InBev umbrella, became the NBA’s first-ever global beer sponsor, and is the official beer sponsor of the upcoming FIFA World Cup 2026 and LA 2028 games. It also garnered a more than 30-year partnership with the PGA Tour.

"This approach has turned Michelob ULTRA into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us," Nor

See Full Page