A new landmark partnership between movie and television streaming giant Netflix and the world's largest beer producer AB InBev is betting on "cheers" in the living room.

Fox News Digital spoke with Marcel Marcondes, the chief marketing officer for AB InBev , who says that adjusting their strategy to appeal to an audience at home is paramount and offers a glimpse into the future of not only how people socialize, but when they choose to drink.

"Streaming is becoming a big social occasion," Marcondes explained to Fox. "People get together to watch the shows, to watch this series, and this is a big beer occasion."

"We see people scheduling to get together to watch the next episode of their favorite shows or even with people in different homes in different households to say, let's wa

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