“ Wicked: For Good ” is nearly here, and that means emerald green and bubblegum pink collaborations are taking over the internet once again ahead of the highly anticipated film. Universal Pictures is expanding their “For Good Line” with the first-ever Elphaba and Glinda American Girl Dolls. The lineup will also include a collector Elphaba doll in the purple pajamas she dons during the famous “Popular” sequence.

The new editions will be available to shop on the Mattel website, and their Amazon storefront starting Sept. 22.

Glinda American Girl Doll Buy Now

Elphaba American Girl Doll

Buy Now

LIMITED-EDITION

Elphaba in ‘Popular’ Pajamas Buy Now

The second wind of “Wicked” collaborations follows a marketing blitz that Universal strategized ahead of “Wicked: P

See Full Page