As part of Taylor Swift’s The Life of a Showgirl album rollout, SiriusXM launched Taylor’s Channel 13.

The channel features her biggest hits, deep cuts, “From the Vault” tracks, live renditions, and—starting October 3—the new album played in full every other hour.

Industry insiders predict the channel could rival Howard Stern’s show in listenership.

So, if you’ve been following the album rollout for Taylor Swift ’s The Life of a Showgirl , then you know that it’s been...a lot! (In the best kind of way, ofc.) Ever since she announced her twelfth studio album ahead of her New Heights appearance, there have been endless promos and teasers, including mysterious countdowns, album variants , orange cardigans, and even the announcement of a theatrical release party . The latest gif

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