By now, everyone has heard of deepfake scams. With the rise of AI, the ability of scammers to pose as a trusted partner, a legitimate business, or even a family member is a real concern.
Generative AI scams can create a fake phone call or even video to impersonate someone in immediate trouble. Other times, the fake call might not be from someone claiming to be in trouble – but it does use an AI-generated voice that sounds just like someone you know and trust, and they’re asking you to make a certain purchase or move some money around.
The way AI can capture someone’s voice, their speech patterns or even their mannerisms can be very convincing. Likewise, AI fraudsters can create deepfake emails so convincing you drop all defenses to respond to questions or a crisis and turn over all your