Glenn Frates for PR Newswire

How businesses can master multichannel storytelling and win over audiences

In a digital world overflowing with content, a single press release is no longer a surefire path to success. According to PR Newswire's 2024 State of the Press Release Report , 38% of PR professionals say "not generating anticipated media pickup" is their top challenge with press releases, reinforcing the need for an integrated approach to communications.

As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story’s visibility and campaign ROI.

To break through the noise and capture the attention of a fractured audience — including journalists and AI bots — communications strategies now demand a coordinate

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