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Michelob Ultra has overtaken Constellation Brands ' Modelo Especial as the best-selling beer in the United States.
Michelob Ultra claimed the top spot as the best-selling beer in retail channels in the 52 weeks ended Sept. 14, parent company Anheuser-Busch announced Monday , citing data from Circana. The light lager is also the top seller in bars and restaurants, according to Nielsen IQ data for the 52 weeks ended July 12.
For brewer AB InBev, Michelob Ultra's triumph reverses the company's struggles from two years ago. Modelo Especial unseated Bud Light in the wake of conservative backlash over the flagship beer's partnership with transgender social media influencer Dylan Mulvaney. B