A new season of NBCUniversal Local’s Emmy-nominated series The Swift Effect — which covers Taylor Swift‘s economic and brand power — will kick off its second season on Oct. 2 on Peacock and the NBC-owned stations’ free, ad-supported streaming TV (FAST) channels with the debut episode “A New Era.”

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The show’s return will coincide with the Oct. 5 release of Swift’s upcoming album, The Life of a Showgirl, with the episode airing on the FAST channels at 10:30 p.m. and 11:30 p.m.

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