Even as U.S. President Donald Trump’s tariffs cause economic uncertainty, business appears to be booming for one Canadian company – Dollarama .

As of Monday, Dollarama’s stock price is up 34 per cent compared with the start of the year. Compared with this time last year, the stock was up 39 per cent.

Compared with five years ago, the stock price was up 271 per cent.

So why is Dollarama’s stock skyrocketing at a time of economic uncertainty?

“It’s in the name itself,” said Moshe Lander, economist at Concordia University.

Consumers will always look for ways to save money during an affordability crisis or economic downturn, Lander said.

“What they’re effectively advertising in the name is that if you come here, you’re going to get more for less. And that’s really what people are l

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