Arc’teryx is taking full responsibility for any possible damage associated with a fireworks display it sponsored in Relong, a small village in Tibet, on Friday.
The brand, part of Amer Sports , sponsored acclaimed artist Cai Guo-Qiang, who created a three-part fireworks display called “Ascending Dragon” that used gunpowder and fireworks to create a rainbow dragon that twirled around the mountain, a water dragon that interacted with the audience that viewed the show, and a 2,500-meter golden dragon that reached toward the peaks.
But t he spectacle, in a region dubbed “the hometown of Mount Everest,” backfired , causing an uproar among locals and on social media, with critics characterizing the event as “blowing up the mountains” and criticizing the impact on the environment and lack o