MILAN — With the new Palazzo Fendi in Milan, CEO Ramon Ros wants “to bring magic.”

In his first interview since joining Fendi on July 1 from his role as president and chief executive officer of Louis Vuitton, mainland China, Ros underscored the many references in the flagship to the history of the brand, which is celebrating its centennial this year — from its foundation in Rome to the ties with the city of Milan.

Cue the imposing entrance on the ground floor on Via Montenapoleone , where ribbed Travertino marble and Roman lime walls create a unique draping reminiscent of ancient columns peppering the Italian capital. “The draping creates a strong emotional and authentic connection” with Rome and Fendi’ s history, said Ros. “Customers are looking for authenticity.”

The flooring

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