Brand Collective, one of Australia’s largest retail groups, has consolidated its digital operations by migrating 19 of its direct-to-consumer brands onto Shopify.

The company, which manages labels such as Canada Goose, Reebok, Superdry, Champion, Hush Puppies, Shoes & Sox and Elka Collective, worked with digital agency partner DotCollective to streamline its ecommerce systems.

The shift has halved brand launch times from six months to three.

With Shopify Payments, Shop Pay, and one-page checkout, Brand Collective has also transformed the customer checkout experience.

That has delivered a 15–25% lift in conversion rates and a 99% reduction in fraud-related chargebacks.

Aaron Gard, Group General Manager of Digital and Ecommerce at Brand Collective, said the move was all about speed and

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