China’s Cyberspace Administration yesterday announced a two-month campaign to quash netizens who “maliciously incite negative emotions”.

The administration’s announcement of the campaign explains it will target social media platforms, short video services, the livestreaming platforms used by Chinese e-commerce sites to host infomercials and even delve into comments left across the internet.

Some of the material Beijing wants to root out – such as content that incites violence – would likely fall foul of content moderators in many nations.

However, China also wants to stop “excessively exaggerating negative and pessimistic sentiment” through content that includes themes such as “"hard work is useless" and "studying is useless."

Those sentiments are typical of “Sang culture,” a years-lon

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