PARIS – Watches and Wonders keeps on growing.

The annual watch industry fair announced Tuesday the arrival of Audemars Piguet among the exhibitors in the 2026 edition, scheduled for April 14 to 20 in Geneva.

It leads the contingent of 11 brands taking part in the fair for the first time, bringing the total number of watchmakers showcasing their wares at the Palexpo exhibition center to 66.

Also joining the roster are clockmaker l’Epée 1839, acquired by LVMH Moët Hennessy Louis Vuitton in 2024, and watchmakers Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren.

The edition “marks a turning point in our desire to set Geneva as a leading destination,” said Matthieu Humair, chief executive officer of the Watches an

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