The industry’s 12 biggest media and entertainment companies set another new content-spending record in 2024, paying out around $210 billion, up 4% on the year, according to an analysis by KPMG .

Comcast /NBCUniversal held the No. 1 spot on KPMG’s ranking of 2024 content spending among the biggest players, with an outlay of $37 billion (flat with 2023). That’s followed by YouTube ($32 billion), Disney ($28), Amazon ($20 billion) and Netflix ($17 billion).

From 2020 to 2024, KPMG estimates that content spending among the cohort has climbed at a 10% compound annual growth rate (CAGR), fueled by traditional media companies investing in their own direct-to-consumer streaming services like Disney+, NBCU’s Peacock, Warner Bros. Discovery’s HBO Max and Paramount+.

But according to KPMG’s

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