Prince Shukla grew up in Purnia, a small town where farming is a way of life. From a young age, he watched farmers struggle to make ends meet while middlemen took most of their profits. He recalls, “That pain stayed with me. My dream was always to bring a new revolution in farming.” Those early lessons in hard work and resilience shaped him, and what he went on to do was remarkable, making headlines across the country.

Shukla, who once had what many would call a “safe” life. He reveals, “I was working in a good company and had the option to continue on a safe and stable path. But my inner heart never allowed me to promote or sell products that were not good for farmers’ crops and health. The company pressured me to do so, and I realised this was against my values.”

He chose conscience ov

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