As soon as online sports betting was first introduced, there was clear potential that it would change the sports betting game for good. Over the years, it has brought numerous and considerable changes to the betting industry in the form of new betting markets and ways to bet. One of the largest changes was live betting, giving bettors the opportunity to place bets in live matches.

Live betting has become the most popular way to bet on sports online in the past few years. Its popularity is on the rise as it offers a heightened sense of excitement that pre-match betting simply does not. Additionally, it puts bettors and sports fans in the driving seat, providing a sense of engagement that no other betting type can.

What is Live Betting?

Before we take a deeper dive into live betting’s imp

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