UNDATED (AP) — The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys. Schools are under pressure to find new revenue sources in this era of revenue-sharing with athletes. Learfield President and CEO Cole Gahagan says power conference schools could earn hundreds of millions once NCAA approval is granted. Sponsor patches are common in international soccer and major U.S. sports leagues. The NCAA's recent decision to allow ads on football fields makes uniform patches seem inevitable. Apparel contract exclusivity could be a potential holdup.
UNDATED (AP) — Week Five in the Big Ten brings a big test at the top. The sixth-ranked Oregon Ducks visit No. 3 Penn State in the annual White Out game on Saturday. Of course a lot can ha